WyWy plans to bring in virtual reality soon

THE WyWy Group plans to bring virtual reality closer to Malaysians soon with the setting up of high-technology family amusement centres that will incorporate the best in VR games. The group recently concluded a partnership deal in Singapore with Sega Enterprise Ltd which appointed WyWy's wholly-owned subsidiary, Dorema Distribution Sdn Bhd (WyWy-Dorema) as the distributor of the Sega home- video games products throughout Malaysia, Singapore and Brunei. WyWy-Dorema's manager Jocelyn Tan said the VR plan would be part of its strategy to promote Sega's wide range of high-tech entertainment products. "The amusement centres, which will incorporate VR games in the arcade machines, should be operational by early next year at the latest," she said. Tan said local enthusiasts of VR games would be able to get acquainted with Dynamic Activator, the new Sega product which enables game characters to imitate on-screen the actions performed by the player. The product should be available next year. WyWy-Dorema's assistant marketing manager Johnny Wan said the company would concentrate on distributing the two hardware models - Sega MegaDrive 2 which has 24 titles and Sega Game Gear with 16 titles. The MegaDrive is priced at RM399 while the Game Gear, which comes with a software title, costs RM499. The latest offering for the local market was Jurassic Park while the much-awaited Streetfighter 2, which was launched in Japan on Sept 28, will be available this month. Wan said WyWy-Dorema hopes to capture about 50 per cent of the local high-end entertainment video market with Sega products. "We are confident of capturing a large segment of the market through our own established nationwide distribution network with over 300 dealers and also through WyWy retail shops. We will have 50 of such shops by the end of this year," he said. He added that the urban market is still the target for the high-end 16- bit Sega products while the low-end eight-bit products are aimed at the suburban markets. According to Tan, there is also a big market for upgrades. "With the constant entry of new hardware models for the Sega products, we believe the upgrades market will hold a good future," she said. Tan also said WyWy-Dorema would be coming up with consumer education programmes regarding Sega products. As part of its promotional effort, WyWy-Dorema is holding a Sega-WyWy Bonanza contest from 0ct 1 to Jan 31 next year. With every purchase of a Sega Mega Drive or Game Gear, or any software title, participants stand to win a double return trip to Tokyo Disneyland and Sega Themepark and other attractive prizes. WyWy-Dorema markets a wide range of photographic equipment, computer output products, cellular phones, cordless phones and personal electronic products.

Author(s): By Ahmad Kushairi
Copyright: Unknown
Published on: 7 October 1993
Publication: Computimes
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