KRU's strategy pays off

"IT'S just so damn good, you got to buy it." These were the very words of confidence from Edry, the youngest of the KRU brothers, on the group's latest album release `Formula Luar Biasa', the eighth album for the KRU brothers. On par with the album title, their "extraordinary" formula used had a lot to do with the 30,000 units sold within the first two months. The secret, according to eldest brother Norman, is in their new marketing strategy for the 21st century. "By getting as many singles out before the album release, we are able to instill confidence in music lovers that this album is worth buying. "It took us some time to understand the changing buying behaviour of music lovers and now…