AirAsia Media teams up with Xoomplay

KUALA LUMPUR: AirAsia Media, the travel media division of Capital A Bhd, has partnered with Xoomplay Technologies to roll out in-car tablets on AirAsia Ride vehicles, offering a powerful advertising solution to reach audiences while enhancing ride experience. AirAsia Media head Mahek Shah said this partnership enhanced an advertiser’s media plan by extending brand presence beyond a flight. Besides in-car ad solutions, AirAsia Media also offers a full suite of data-driven advertising solutions.