Plaza Premium in tie-up with Enrich

SEPANG: Plaza Premium Group and Enrich, Malaysia Airlines’ travel and lifestyle loyalty programme, have entered a strategic partnership to transform their members’ travel experience. Plaza Premium deputy chief executive officer Bora Isbulan said the collaboration allows Smart Traveller and Enrich members to convert points seamlessly. “As we continue to leverage digitalisation to transform the future of travel, this partnership will allow us to increase stickiness among travellers for both brands, especially in today’s mobile-based world.”